Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and [...]
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Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)
Review “In a category that suffers from a surfeit of books related to personal experiences, one-off success stories made possible by budgets and resources unavailable to most firms, outdated theories as quaint as bloodletting, or mantras devoted to ‘big ideas’ or ‘exceeding expectations,’ 50+ metrics crackles like new money. For CEOs and those in marketing trenches [...]
Principles of Marketing, 12th Edition (Hardcover)
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing [...]
Marketing, 2008 Edition (Hardcover)
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials–and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing’s text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills [...]
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition (Hardcover)
Review A quick, practical, and extremely useful guide to word of mouth marketing. Emanuel Rosen, author of The Anatomy of Buzz As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one’s [...]
Marketing (Hardcover)
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just [...]